Our tagline “Drinking Reimagined” drives our passion and the name Audacia. We have the audacity to believe that we can Reimagine Drinking  beyond simply creating booze free alternatives. Our intent is to transcend comparisons to alcohol, and celebrate a new category brimming with opportunity.

Audacia is here to showcase the magic of alchemy. We are creating non-alcoholic beverages that use whole, organic ingredients to deliver from nature the depth and flavor complexity our bodies crave. 

Our vision, and the guiding principles that have inspired our journey are detailed below.

A New Way of Producing Flavor Without Compromise

Our decision to begin the research & development process started when we realized that there wasn’t a single offering on the market that ticked off two important boxes:

• A bold, flavor-complex beverage that could be enjoyed either on its own or hold up to mixing into a satisfying cocktail experience. 

• An ingredient list that didn’t include any questionable ingredients, natural/artificial flavors, acids or sugars.

It is our desire to showcase that it is possible to use only organic whole ingredients to create a tantalizingly delicious product free of compromise.

PRIORITIZE HEALTH, REGENERATION & A NEW WAY OF PRODUCING

Our co-founder Loghan often likes to compare the non-alcoholic movement to the vegan food movement. The marketing and messaging is based on convincing consumers to change their habits based on environmental and/or human health. However, in a competitive marketplace, what inevitably gets lost in the midst of running for profit, is in fact, health. Similar to the vegan movement, nearly all of the products out there are hardly any healthier than what is attempting to be replaced. Most of the products were rushed to market using flavorings, extracts and ingredients you can’t pronounce to achieve a similar experience to that which we are looking to replace.

At Audacia, we have made it our commitment to ensure that we never lose sight of our ethos. We believe the future of drinking is one that is both delicious and cultivates health.

We are at an odd place in time as a society as a whole. We are very cognizant of the issues we face, the state of our health and environment and yet, most of us are stuck doing the same things and processes that led us to where we are today. And, with good reason, being disruptive isn’t easy and takes a tremendous amount of conviction and tenacity. There have been too many times to count in our journey where we wanted to (and did for periods of time) give up on our goals. We have received a tremendous amount of support and guidance from so many in our orbit. It is our vision to be trailblazers that inspire others to join us in the determination for something greater.

We want others to produce the same way we do. We see a seismic opportunity to fundamentally shift our relationship with not just drinking, but socializing as a whole. Drinking culture is embedded into the very fabric of our society, how incredible would it be if we were able to truly shift this experience into one that cultivates health and resiliency?

CREATING WITHOUT COMPARING

We don’t want to attempt to compare our drink to traditional spirits and cocktails. We see the comparison game as a losing proposition, after all it’s extremely tough, if not impossible to recreate something that has been perfected over hundreds of years. Instead, we want elixirs as a stand alone category. One that accesses the untapped potential within the beautifully diverse plant kingdom in harmony with the wisdom of the alchemical process.

Normalize Natural Processes

The natural wine sector has helped normalize the idea of sediment, and we are here to continue the trend. We are passionate about storytelling and emphasizing the natural way versus conforming to a certain look the market has idealized. While we understand that sediment can be questionable at first glance, we look forward to the continued normalization of this natural and harmless byproduct.

A New Category Emerges…ELIXIRS

It is our goal to help usher in a new category within the beverage industry… elixirs. So what is an elixir? Elixirs are non-alcoholic beverages with original flavor combinations that aren’t attempting to recreate classic flavors and are crafted without the use of flavorings, extracts or concentrates. We hope that by entering the market with this vision, that others will follow suit and a new category will blossom creativity and competition. We hope to inspire others to create offerings using whole ingredients, sourced with integrity. 

We want to lose the obsession this movement has with alcohol and instead simply focus on the possibilities that exist within the realm of elixirs. By using the word “elixirs”, we can have our own sexy and sophisticated name that will become known for what it is, as opposed to what is not. Instead of “mocktails'' we can enjoy “elixir cocktails'' and with time, we can arrive at a place where everyone knows what an elixir is. 

IN CLOSING…

Our long term goal is to help create a world in which the act of drinking creates health and resiliency, while upholding the extraordinary taste experience and social connection we seek when enjoying a well crafted drink.  

In closing, we are boldly telling the world that we have a golden opportunity to create a new category that has the potential to fundamentally and positively change our relationship with drinking. In order to do so, we have a commitment to taking the time to produce a quality alternative, while working together to ensure it becomes permanent. 

This is Drinking Reimagined. Thank you for reading about our vision. We welcome any and all feedback, collaboration and resource sharing.